Helping Customers Deliver Products & Services to Market & Scale Faster
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Marketing for Requirement Management
Marketing for Requirement Management
Using Historical Data, Surveying, Marketing Analytics, the Voice of the Customer, and the Voice of the Community to assist your organization in establishing product and service requirements.
Meeting Requirements with an Agile Mindset
Minimum Viable Product (MVP)
Investment in creating a new product or service
Created to explore a hypothesis
It starts as a functional prototype where some functionality can be simulated
The goal is just to do enough work to get something in front of potential customers to learn what they actually want.
Minimum Release Feature (MRF) or Minimum Marketable Feature (MMR)
Smallest increment that fits in an MVP or MBI
A fully functional feature that provides value to the customer
It could potentially be deployed on its own
Minimum Business Increment (MBI)
The smallest-releasable business value that is designed for manufacture, assembly, service, robustness, and/or maintainability.
Guidance to Design for X
Focus on the highest value and quick
Minimum Marketable Release (MMR) or Minimum Marketable Product (MMP)
A batch of one or more MBIs
Value Creation
Value Creation
We assist in aligning your business requirements, process capabilities, product/service capabilities, and customer requirements to generate the highest value.
Strategic Innovation
Strategic Innovation
Presenting Fast Fail, Differentiating, Evolutionary, and Revolutionary Innovation.
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